integrated information response model
- integrated information response model
/ˌɪntɪgreɪtɪd ɪnfə'meɪʃ(ə)n rɪˌspɒns ˌmɒd(ə)l/ noun
a model showing the response process to an advertising message which suggests that advertising leads to a low acceptance rate of information, but that after trials of the product the acceptance rate increases and this in turn leads to brand loyalty
Marketing dictionary in english.
2015.
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